As a small business owner, I understand how important your brand is to your business. A brand isn't just a name or a logo, a brand is also who you are. Whether you've been in business for 2 months or 2 decades, business branding can be a great way to showcase who you are and what you offer the world.
Business Branding Showcases Who You Are
Business branding isn't just about updating your headshots (although that is a good thing to do every few years as a business owner!), it's also about showing potential clients who you are as a person. Are you a designer who is creative and fun to work with?? Are you a realtor who is passionate about finding their clients their dream home? Are you a chef opening up a new restaurant or a philanthropist starting a non-profit? Business branding is a great way to let your personality show, your passion for your work come through, and invite potential customers to continue getting to know you and experiencing your brand and what you can offer them.
Business Branding Showcases Your Work
I often see billboards along the side of the road with someone's face and the name of their company. While it's important to put a face to a name, it's equally as important to place a person with their work. How much more powerful for a realtor to be photographed inside of one of the homes they just sold? Or a designer at work staging a living room? Or a photographer out in a field capturing a family. Having yourself photographer with your work is a great way to build your brand and make it more known.
What If My Brand Doesn't Include "Goods"?
I've heard this before from non-profit owners and I totally understand why it's asked! Like I've said before, a huge part of your brand is YOU! Even if I'm not holding a camera, a good headshot can still tell potential clients who I am as a person and what they can expect from my personality. Placing a friendly face with a powerful mission statement for your non-profit sends a strong message about your brand even if you don't have any "goods" that you offer. One of my main goals of my business branding sessions, is to capture my client's personality in order to share more of who they are with their future potential clients.
Who Is Business Branding For Exactly?
Anyone! Lawyers, writers, authors, photographers, real estate agents, non-profit workers, architects, designers....anyone who is passionate about what they do and wants to show the world who they are. Business branding is a great way to breathe fresh life into your business, update your headshots, and market what you have to offer.
Interested in seeing more beautiful work from this talented designer??
Head over to Nash Design Studio!